CEO of Xiaomi, Lei Jun has just circulated a letter to his employees which contains the importance of Indonesian and global markets for business development. This was revealed by Steven Shi, Country Manager of Xiaomi Indonesia.
Lei Jun is known to have visited Indonesia twice, and Shi stressed that the visit is a clear proof of Indonesia's importance in the expansion plans of the company.
"Lei Jun has also visited Indonesia twice since last year, which further reinforces the importance of Indonesia in our company's global expansion plans. Going forward, our company will invest more effort, time, and funds to further expand its business in Indonesia, "Shi explained to CNN Indonesia.
Meanwhile, based on data Canalys and Counterpart 2017 ago, Xiaomi market share in the world has exceeded Samsung thanks to the Indian market. IDC data also mentions that the smartphone manufacturer from China that has managed to master India previously controlled vendor of South Korea.
In fact, according to analysts from IDC Indonesia, Risky Febrian, it is not impossible Lei Jun's company is able to overtake Samsung in the Indonesian market. In addition, it was mentioned that currently the Chinese technology company is targeting Indonesia as the next target after India. According to Rushabh Doshi, Canalys analyst, Xiaomi's excess is able to take advantage of Samsung's lax in the smart phone market through a more affordable price.
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