AR Snapchat Business Starts Hiring New Customer Number

Snapchat's ambition to regain success as one of Facebook's stronger competitors is increasingly visible.

His breakthrough on augmented reality (AR) technology has started since September 2015 by launching rainbow-patterned lenses on the platform.

Snapchat increasingly pursue AR by making Studio Lens in December 2017 which is able to make AR-powered lens. The lenses are modified using a set of creative desktop tools.

Six weeks after its release, more than 30 thousand lenses have been made in through Studio Lens and have been viewed by more than a billion times.


CEO Snap Inc. Evan Spiegel welcomed the achievement.

"We are amazed by the ingenuity of the people and can not wait to see what they make next," Spiegel explains, as quoted by Business Insider on Tuesday (6/2).

Not only have a positive impact on the platform, AR-powered lenses in Studio Lens also contribute to the company's profit. The reason, in the fourth quarter 2017, Snap revenue from advertising revenue of US $ 281 million or equivalent Rp3, 8 trillion.

That number increased 74 percent from the same period last year and 38 percent from third quarter 2017.

Ironically, in the same month as Snapchat built Studio Lens, the famous Facebook is often 'inspired' from Snapchat modifying features on its app.

Zuckerberg besutan company is embedding similar technology in the Facebook Messenger application.

Nevertheless, analysts are optimistic with the rise of Snapchat which is not only supported from the fourth quarter profit of 2017, but also from the statistics of daily active users.

Recorded, in the fourth quarter of 2017 Snapchat's daily active users rose to 187 million from 178 million in the previous quarter. This figure exceeds the predictions of analysts who only scored 184.2 million users.

The increase in the graph marked the number of Snapchat users a year ago to increase by 18 percent.

The investors were rumored to be enthusiastic with the achievement of Snapchat. The reason, the company's strategy to focus on the development of applications than distracted by football Facebook.

"They will be competitors again, and Snap is doing a good job to compete in terms of income," said Michael Pachter of Wedbush Securities, as quoted by Reuters on Wednesday (7/2).